Today Facebook ad is the most popular paid media option for marketing, and it can really help you to succeed in your business. However, with time there have been several changes to the Facebook algorithm. The strategies that were working great earlier are now just giving average results. Moreover, you might want to implement Google […]
Being stuck during this COVID-19 pandemic, people aren’t going outside of their home. And because of that, most of the business activities around the world have come to a halt. Due to this crisis, the advertising industry is also facing a huge backlash. Meanwhile, we know that people are facing a lockdown situation, spending most […]
Facebook has become one of the most widely used social media platforms of today’s living population. The total user base of Facebook is expected to reach 1.69 billion users in 2020, up from just 1.34 million in 2014. With its such a vast popularity, the advertisement comes as a natural phenomenon occurring in this social […]
Believe it or not, but it’s a bitter truth that Facebook ads cost is on a hike. Moreover, from the marketers’ perspective, I assume that it won’t be controllable any sooner. In such a case, what can marketers do? Keep spending more and more or to come up with a plan to control their ads […]
In this blog, we are going to talk about different Facebook ad bidding strategies- Lowest cost, target cost, and lowest cost with a bid cap.
