Is-Knowing-Facebook-Cost-Per-Engagement-Enough

Is Knowing Facebook Cost Per Engagement Enough?

If you have been advertising on Facebook, you may already know that one of the most commonly used ad metrics is – Facebook cost per engagement. And that’s because it’s quite easy to measure. But just because of that, you can’t assume that it’s the best way to rely-on for your ad expenditure. Besides cost […]

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