Startups and small businesses all over the globe might struggle sometimes with getting their message across to the right people.

The problem is the lack of money to invest in advertising. Online marketing via social media platforms is one way to raise brand awareness. It assures that more passive followers turn into engaged customers.

That’s why it’s important for companies to learn how to advertise on Facebook for free.

Due to its tremendous popularity, Facebook is a great advertising option for businesses that offer great products and services but have small budgets.

However, the giant social platform is not a non-profit. This means it is not interested in helping build up businesses for free and its advertising services cost money. However, there are some workarounds, so read on if you want to find out how to advertise on Facebook for free.

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How to advertise on Facebook for free in five simple steps

Step 1: Start with your personal profile

Facebook’s terms of service do not allow the use of personal profiles for business. But a lot of people do it.

Personal profiles can have a maximum of 5,000 friends, so it’s not a small number for a startup that’s just entering the business world. In order to reach as many people as possible, it would be a good idea to frequently use live video.

This is the type of content that gets the most reach at the moment. Alternatively, you can join groups that have something to do with your niche and friend request people who show interest in your products/services.

Step 2. Create a Facebook business page

After you attracted enough interest to your business, it’s time to sign up for a FB business page to advertise from (this kind of page is paid).

Then you can share your page on groups and your personal profile and invite people to “Like” your page. At this point, you will start building up your audience, and all you need is time.

One of the essential aspects businesses need to take into account when learning how to advertise on Facebook for free is that their business page has to be in-line with the rest of their online presence.

The page you create has to be robust, relevant, visually impressive and content-rich. Also, it’s a good idea to complete the About section with correct and thorough information. We recommend using some keywords relevant to your business in the description as well.

 Step 3. Build an audience

This is a very important step. It is also the most time-consuming, as you will need to do it yourself. Some tips to help you in this respect include:

• Targeting the right Facebook audience based on both demographics and psychographics;
• Creating content tailored specifically for them;
• Posting interesting and valuable content to engage the audience (read more about this in the next step).

Besides that, businesses that want to reap off the benefits of free advertising have the option to promote their Facebook page whenever and wherever they can.

This includes promotional material, business cards, email signatures, their website, and so on. Moreover, asking people both in person and online in groups to “Like” their business page can also bring in some potential customers.

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Step 4. Be creative with your content and engage the audience

Customers are more likely to engage with your page if they can relate to your brand on a personal level. As such, it’s advisable to post articles, quotes, videos photos that are relevant to your brand and are capable to both entertain and engage your audience.

Moreover, you can include customer testimonies. Tag your followers in pictures you post on your page- with their permission, of course. This way, the post also has high chances to appear in the news feeds of your follower’s friends.

Other things that are likely to keep people engaged with your Facebook page through likes, comments, and shares. Include video posts/live videos and posts in which you ask a question.

Step 5. Share promotions or deals with your followers

In order to strengthen brand loyalty and entice your audience to purchase your products or services, you can start promoting different deals and offers you might have. Try to focus on those deals that offer customers the most benefits. Pin them to the top of the page.

Usually, people who are new to your Facebook business page don’t scroll very far down the feed. This is why it’s important to pin relevant posts at the top of your page. This way, the most important content always catches the attention of your followers.

Final thoughts

While it is possible to do online marketing without spending a dime and the tips above on how to advertise on Facebook for free might prove useful to some.

Keep in mind that if you want to see high-performance results from your advertising efforts, you definitely should consider investing some money in your Facebook advertising.

Small businesses and startups that are interested in starting a Facebook ad campaign should know that they must first have a Facebook and Business Manager account. Additionally, hiring an expert team including at least a graphic designer and a copywriter would be a good idea to create high-quality ads.

However, those who want to start small can always consider a boosted post as their first step into paid Facebook advertising. This basically means paying Facebook to promote a post previously published on a brand’s page.

In conclusion, whether you decide it is time to move on to paid advertising or not, it’s always good to know how to advertise on Facebook for free. This way you can keep your audience engaged and interested in what you have to offer.