Let me start by saying that I am a big fan of the Facebook giveaways contest. You want me to tag 50+ friends to win a $50 gift card. I am all in: Want me to share a post in exchange for a discount on my next purchase? It is all done and dusted.

What about you? Don’t you love it when you get free stuff without putting up extra money? Well! The same goes for your customer.

Facebook is the most popular social networking site globally, with 2.85 billion monthly active users worldwide. Free giveaways on Facebook may help shape your business and lead you to success. 

In reality, there are still at least a half-dozen reasons to consider hosting a Facebook contest to promote your brand. Giveaways or contests are only one component of a larger marketing plan, but it is a relatively easy tactic to implement. In the grand scheme of things, hosting a Facebook contest is a low-cost approach to generating measurable outcomes for your Facebook marketing goals.

What more do you want? However, you require an excellent and impactful strategy to make your contest run. Thankfully, you can do it now with the help of this blog. I have tried outlining a few suggestions to make your Facebook giveaways a shining success. But, before we get into that- let us have a look at some of the primary Facebook contest rules.

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What Are the Key Facebook Giveaways & Contest Rules?

To keep your Facebook Page compliant, make sure you follow all of Facebook’s competition regulations. Examine the following list before launching your next contest to guarantee that you obtain the exposure you desire without putting your account at risk.

You Are Responsible for Running Your Contest

To host any Facebook giveaways or online competition, you must accept that you are responsible for any giveaways, whether they are legal or illegal. Facebook will not assist you in avoiding violations of state, provincial, or federal legislation, such as conducting a lottery instead of a contest by mistake.

For your contest to operate well, it is a good idea to set formal rules and regulations. Rules for your giveaways should include:

• Who is eligible to participate in your contest
• Where and how to get in
• Giveaway Prize Description
• How will you select a winner
• When and how will you deliver the prize
• When will the Giveaways begin and end

You cannot run contests that require users to pay to enter

Facebook does not allow running contests that require participants to pay or buy tickets to enter the contests. Because Facebook considers it a gambling procedure, these contests are subject to Facebook gambling policies.

It is possible to organize contests on Facebook, but only specific contests. Sweepstakes and random draws, where someone only needs to enter to win, and you draw the winner randomly, are allowed. It includes giveaway contests, where the sponsors or representatives pick a winner after a panel of experts analyses the submissions.

Don’t force people to engage in actions to enter

We have all seen the Facebook giveaways where you have to share a post to win. These are the types of giveaway contests that Facebook forbids, which will surprise a lot of people. Facebook does not enable you to impose activities on its platform as a condition for receiving entries.

This implies you can not ask for likes or shares on Facebook as a way to enter. However, you can run a contest that directs participants away from Facebook and encourages them to take action there instead. It is legal to use contest software with referral capabilities that allow individuals to acquire more entries.

You also cannot make people enter by tagging their friends. A better idea is to create a contest that people want to share because they are excited about the freebies or the prizes.

Key Benefits Of Facebook Giveaways

Grow your network

An easy and quick method to increase your social media following is to promote a giveaway campaign on Facebook. Especially if the contest requires that consumers like your Facebook page before they can join. The participants will be connected to your page and subscribed to future updates, at least until you reveal the winner.

Gain product exposure

A giveaway is a viable approach to get people talking about your business. You may assess interest and create excitement by offering your product as a reward instead of cash. People will be more likely to test your goods after receiving them as a freebie.

Engaging Content

Having a contest or a giveaway is the perfect piece of content for all of your social media outlets. It can improve your reach, views, and interaction on your social media posts and other content. In addition to gaining new followers and pages, publishing or even paying for an ad will help you gain new followers and pages you did not previously have.

Save time & headaches. 

The technical skills required to conduct a giveaway are minimal compared to other forms of online marketing, such as search engine optimization. Developing and implementing a giveaway promotion takes comparatively little time as well. 

How To Run A Facebook Contest: Tips And Best Practices

Now that you know the Facebook giveaways benefits & rules, it is the perfect time to hop into tips and best practices to keep in mind as you iron out the details.

Step 1: Decide the Goal of Your Facebook Contest

Your Facebook contest should have a purpose, just like any other marketing activity in which you will invest time (and resources). Make a decision on what social media marketing goals you want to achieve with the contest.

Specifying goals is not a one-off event; it is part of an ongoing process. It becomes an integral part of your entire marketing plan and helps in achieving particular goals. If you want to know what you want out of a contest, you must remember and grasp the contemporary marketing funnel.

From acquiring clients to retaining them, your business will benefit tremendously. Put some thought into your contest, and do not just throw the gauntlet.

Be strategic! Some of the most popular Facebook contest objectives we see from our users are as follows:

• Grow your email list.
• Increase brand awareness
• Gather user-generated content
• Immediate sales
• Get new customers.
• Increase customer loyalty
• Increase traffic to the website or store
• Announce new products and services or events
• Host a class or event.

If your goals are determined, you are ready to start designing your Facebook contest.

Step 2: Determine Your Facebook Giveaway Prize

An attractive contest reward is a secret to attracting new clients and marketing your business. That is why you should give away something connected to your company. You may give away a gift card to your company, a product you offer, or a lifetime membership to your content.

After all, if you run a business of beauty products and your giveaway prize is an iPad. You will get entrants interested in a free iPad, not necessarily your products. Giving away something that relates to your business can help you attract the proper people to your contest.  You only want to target people interested in your product or service. Pick a reward that relates to your business, like a free personal training session, a free cake at your bakery, or a free spa gift box, and you will attract individuals who are already interested in your business. You may even think about giving away your goods or services for free!

 Step 3: Know Your Target Market

If you are trying to figure out who your target market is, there is only one piece of advice. Do not cast a wide net. Marketing to everyone is the same as marketing to no one.

Demographics and populations are so diverse. Who your product is best suited for is entirely up to you. Your contest will receive more quality submissions if you target specific demographics. It is important to note that these are folks who are interested in your goods.  Additionally, you will receive more entries in general because of this.

It is possible to conduct more than one contest but only, if you know who your target market is. For example, if you have a mix of male and female followers, you may conduct separate contests for men and women using distinct themes and messages.

BONUS TIP- How about you know the target audience of your competitors? It will not only help you give an idea but will also help you ace your game.

PowerAdSpy 

It can serve you with everything that is required for your business to reach greater heights. PowerAdSpy allows you to spy on your competitor’s target demographic, allowing you to analyze every aspect of their advertising campaign in depth.

Here is how you can get insights into your competitor’s ad strategy and know about their target demographics.

1- Login with PowerAdSpy Dashboard.

2- As soon as you log in, you will see a list of social media networks from which you may search for ads to display.

3- After you have successfully logged in, you will see a list of social media platforms from where you can search for advertisements. You get to choose from platforms like Facebook, Instagram, YouTube, Google, and many more.

4- You will notice a search bar at the top of the page, where you can type in relevant keywords to show the advertisements. Other than that, you may use filters to find the ads you want.

5- Next, click on the Show Analytics option to examine the marketing approach of a single ad. For example, it may show you how your competitors have focused their audience based on age gender, and location.

It is as simple as that. It will hardly take any minute to figure out your target demographics. So, sign up now, & ease up your tasks.

 Step 4: Identify Facebook Contest Entry Method

To enter the contest, you can give your participants a variety of instructions or conditions. Here are a few examples of entrance requirements to consider.

Your needs might include any or all of the following:

• Share a photo with us on our Facebook page.
• Tag your business in your Facebook status.
• Tag a friend in the comments.
• Check in at your company location if you haven’t already.
• Like the Facebook page of your company.
• Create a Facebook fan page for your company partner in the contest.
• Completing a form on a landing page.

Facebook Giveaways Bonus Tip:

Your goal is to strike a balance here, such that participants are required to invest a little bit of time signing up, but not so much that they are discouraged or irritated. Also, be as transparent as possible in your instructions to avoid misunderstandings.

 Step 5: Show the analytics option

Finally, for your Facebook freebies to achieve momentum, they must reach a critical mass and be supported by other marketing methods. Do not forget to post about it, mention it in your newsletter, or promote it on your proprietary app, whether your contest is for Facebook alone or is running simultaneously on your other social profiles.

It may also be effective to promote your contest as a paid Facebook post, depending on the goals of your business. Organic reach can only get you a bit far. If you want your content seen by more people, use Facebook advertising to spread the word. You can also use retargeting to advertise your contest to people who have viewed your content.

For optimal participation, you may advertise your Facebook giveaways to your email list as well. Your subscribers will appreciate it. With your giveaways in front of the right audience, there is a high chance you will get high participation rates.

Also, check out our latest blogs:

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Final Thoughts

Since people love freebies, having Facebook giveaways will increase the number of people who participate. And Facebook engagement expands your reach, exposing your organization to a whole new audience of potential customers and clients. As long as the execution of your Facebook freebies is exemplary, they may help you get a leg up on the competition.

For minimal effort, it makes sense to have frequent Facebook contests. The payoff is significant. Now that you know how to do giveaways, why not build one today? Just follow these simple steps and understand how to give away!

I hope you found my blog both helpful and enjoyable to read. Let us meet up with another great topic in the next blog. Till then, Stay tuned.