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Facebook Ads vs Google Ads: Which is Better for Your Small Business?

Online Advertising is all about getting positive and the desired outcome. That’s where the giants of digital advertising, Facebook Ads and Google Ads, step into the picture. Each promises to be the game-changer, the solution to your advertising dilemmas. However, there’s a catch that you should be aware of. It’s not just about allocating your […]

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Digital Advertising 101: A Crash Course for Beginners

In a world where clicks rule and screens tell stories, it’s time to unlock the secrets of the digital advertising universe. From the instant gratification of Search Engine Advertising (SEA) to the art of thumb-stopping content in Social Media Advertising, we’ve got it all covered. Native Advertising will make you rethink what’s an ad and […]

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21 Terrific Instagram Story Ideas to Boost Engagement in 2025

Isn’t it wild how quickly Instagram evolves? One moment it’s all Boomerangs and filters—next thing you know, we’re embedding Meta Avatars, using link stickers, and scrolling through interactive quizzes. If you’re looking to shake things up and truly engage your audience this year, it’s time to revamp your Instagram Story ideas with some strategy. In […]

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Top 5 Social Media Metrics To Track As A Business Marketer

Every marketing strategy demands accurate information to gain desired success. But many times, marketers miss out on gazing at results after running campaigns online. That’s where social media metrics play a vital role in analyzing what’s working for your brand and what’s not. As a business marketer, you need to keep things genuine and transparent […]

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7 New Instagram Updates To Revolutionize Your Social Media Ads

Instagram stands as one of the most popular social media platforms, boasting over 2 billion users worldwide. While many use it to share photos and connect with friends, Instagram offers much more than just a photo and video-sharing platform. Users engage daily by sharing stories, reels, and following influencers. For businesses, it’s a valuable opportunity […]