Facebook Ad Delivery: Why It’s Not Working & How To Fix

  • Home / Facebook Ads / Facebook Ad Delivery:…

Facebook Ad Delivery: Why It’s Not Working & How To Fix

If your Facebook Ads are not meeting expectations, rest assured you are not alone. Find out why they are not working. It is no less than a puzzle. In this blog, we will tackle the common reasons behind Ad delivery and spill the beans on how to fix them.

You do not need complicated digital language—just simple ways to make your ads work bet. Bid goodbye to confusion and hello to advertisements that work. Let’s unravel the mystery of Facebook ad delivery.

In a hurry? Listen to the blog instead!


What Does “Facebook Ads Not Delivering” Mean?

When we say “Facebook ads are not delivering-” it means that the ads you’ve set up are not reaching your intended audience, resulting in a lack of impressions.

This issue can affect both new and previously active ads. To determine whether your ads are delivering or not, you can check the ad delivery column in Ads Manager. If you see a “Not delivering” status, it could be due to various reasons, often accompanied by a sub-status like “Update required” indicating a technical glitch preventing the ad from reaching its audience.

The good news is regardless of the cause- there is always a simple solution to get your ads back on track. Stay tuned to discover easy fixes for the common hurdles that may hinder the delivery of your Facebook ads.

7 Reasons Your Facebook Ads Are Not Delivering


You are facing issues with your Facebook ads not delivering as expected? Let’s break down five common reasons and how you can tackle them.

1. The Post Associated With Your Ad Is Not Available.

Are you encountering issues with your ad due to an unavailable associated post? Several factors may contribute to this:

  • Your post might have been removed.
  • You might lack permission to view the post.
  • The selected post may not be eligible for ad use.
  • An expired offer/event in the ad could be causing the problem.
  • The product we are promoting is available. It could be because we do not have its ID, or it’s out of stock or deleted.

You can not share the promoted posts unless you are the original post owner.

To address this, consider the following fixes based on the issue:

  • Opt for a different post.
  • Create a new offer and ad in an alternative ad set.
  • Obtain permission from the page Admin or Editor.
  • Review your catalog to ensure the promoted product is available.

Implement the necessary changes and reactivate the ad set. If successful, the “Update required” sub-status should no longer be displayed.

2. Your Ad Is Still Being Reviewed.

As previously mentioned, each Facebook ad delivery undergoes scrutiny before going live to ensure compliance with ad policies and terms of service. The review process consists of an automated system review and a manual review conducted by Facebook support staff.

According to Facebook’s Business Help Centre, “most ads are reviewed within 24 hours, although in some cases, it may take longer.” During busy times like holidays when there are more ads, delays can make the waiting time longer.

To address this:

To prevent potential delays, plan and schedule your ads in advance. Take inspiration from other Facebook ads to craft everything according to your expectations. Start using ad intelligence tools like PowerAdSpy. It helps its users spy on its competitor’s ads. The tool helps advertisers and marketers gain insights into their Facebook ad strategies and those of their competitors.

Be cautious about making changes to previously scheduled or active ads, such as alterations to ad creatives, audience targeting, optimization for ad delivery, or billing events, as these changes can trigger a new review process. Avoid editing ads until they have undergone the initial approval or rejection process. Stay ahead of potential review delays by strategizing your ad scheduling and minimizing alterations post-scheduling.

PowerAdSpy: Ad Intelligence Tool


PowerAdSpy is an ads spy tool designed for 10+ social media advertising. It provides advertisers with valuable insights into their competitor’s ad strategies. These strategies help advertisers and marketers to optimize their campaigns. Here are the key features of PowerAdSpy:

  • Ad Monitoring and Tracking: PowerAdSpy allows users to monitor and track numerous Facebook ads in real time. It includes monitoring competitors’ ad creatives, ad copies, and overall campaign strategies.
  • Advanced Search and Filtering: Users can utilize advanced search and filtering options to narrow down their research. It includes searching for ads based on keywords, advertisers, engagement metrics, ad types, and more. This feature helps users find specific ads relevant to their industry or niche.
  • Ad Performance Analytics: The tool provides comprehensive analytics on ad performance. Users can access data like engagement metrics, likes, shares, comments, and ad reach. Analyzing these metrics helps advertisers identify successful strategies and refine their campaigns accordingly.
  • Demographic and Targeting Insights: Users can gain insights into the demographic targeting strategies of advertisers. PowerAdSpy provides information about the audience demographics covered by successful ads. It helps users refine their targeting criteria.

Remember that PowerAdSpy, a Facebook ads spy tool– is valuable for improving your advertising strategy. Successful Facebook ad delivery also depends on factors like ad relevance, audience targeting, budgeting, and ad auction dynamics. Always adhere to Facebook’s advertising policies and guidelines to ensure the best results.

3. Ad Rejection.

When your ad falls short of Facebook’s advertising policies, it faces rejection, preventing it from reaching your audience. It is a common occurrence. Facebook notifies you via email, stating the reasons for rejection. You can also verify the status in Ad Manager.

Your advert isn’t approved” dialog in Facebook Ads Manager.

Reasons for rejection encompass:

  • Grammar/punctuation issues
  • Discriminatory practices
  • Illegal products or services
  • Adult content, products, or services
  • Weapons and explosives
  • Profanity
  • Third-party infringement

To address this:

Address the issue by either modifying your ad or filing an appeal. For instance, if profanity leads to disapproval, edit the ad copy to exclude profanity, save the changes, and resubmit for approval. In cases where you believe Facebook made an erroneous decision, file an appeal in Account Quality.

Note- Facebook scrutinizes your ad’s landing page as well. Ensure the landing page functions correctly, aligns with the advertised product/service, and avoids misleading headlines.

Additionally, specific ad delivery categories like employment opportunities and social issues may entail limited targeting based on age, gender, or location. Therefore, select the most appropriate category to avoid unnecessary restrictions on your ad’s reach.

4. You Have Hit Your Account Spending Limit

This issue arises when a spending limit is set and subsequently overlooked. The account spending limit represents the budget ceiling for all campaigns run through your account. Once you reach the limit, Facebook ceases to display your ads.

To address this:

Resolve this by modifying, resetting, or eliminating your spending limit. Navigate to Ads Manager > Settings > Billing and Payment Methods.


  • Access Facebook Ads Manager and click on Settings.
  • Locate Billing and Payment Methods in the menu.
  • On the right side, observe the account spending limit box, displaying the amount spent against the total limit.

View in Facebook Ads Manager:

Adjust the limit by increasing, resetting, or entirely removing it. This adjustment will reactivate the ad delivery of your ads. Stay in control of your spending and ensure your campaigns continue effectively by managing your account spending limit through these straightforward steps.

5. Your Budget/Bid Is Too Low

When configuring audience targeting, you guide Facebook’s ad algorithm on the preferred audience. However, if your budget is overly restrictive, it limits your ad’s delivery to such a small audience that the algorithm struggles to gather significant data.

For example, if you set a low $3 daily budget, the Facebook system can not accurately check how well your ad is doing, which can stop it from being shown to people. Conversely, setting a tight bid cap, like $2 on a $50 daily ad budget, reduces opportunities for the algorithm to reach the intended audience. If people are not seeing the ads, delivery stops.

To address this:

The optimal solution involves maintaining a sufficiently high bid and budget to allow the algorithm ample time for optimization. Instead of using daily limits, opt for a lifetime budget. It enables Facebook to spend the budget as needed, evenly distributed over the entire ad campaign duration.

Additionally, starting with the lowest-cost bid strategy, such as automatic bidding, ensures optimal results at the lowest possible cost. It prevents your bid price from being too low.

Subsequently, make adjustments with daily bid caps based on initial performance. By implementing these strategies, you provide the algorithm with the necessary resources to enhance your ads’ effectiveness and reach the right audience.

6. You Are Having Scheduling Problems.

If you’re experiencing issues with your Facebook ads not being delivered, it could be related to scheduling problems. Facebook displays ads only during the specified time frame, and issues might arise if:

  • You have paused your ad, ad set, or campaign.
  • You have scheduled the campaign to run at a future date.
  • The end date has already lapsed.

To address these scheduling concerns, make the following adjustments:

  • If the end date has passed, set a new end date for your campaign.
  • If you have paused the campaign, restart it to resume ad delivery.
  • If you have scheduled the campaign on a later date but want it to start immediately, modify the start and end dates accordingly.

By ensuring your scheduling settings align with your advertising goals, you can overcome issues related to paused campaigns, expired timelines, or delayed start dates, ensuring your ads reach the intended audience as planned.

Keep your scheduling details up-to-date within the Ads Manager to maintain a seamless and effective ad delivery process.

7. Your Ads Are Not Converting

When selecting a Facebook ad optimization goal, you’re essentially instructing Facebook on the desired action from your audience. This crucial choice aids Facebook in choosing its targeting efforts. For instance, opting to optimize for product sign-ups signals Facebook to target individuals likely to engage similarly.

To ensure your ad’s success, the right optimization goal is vital. While optimizing for conversions isn’t inherently problematic, it becomes counterproductive if your ads struggle to convert. Facebook relies on conversion data to gauge user interest, and a lack thereof may lead to halted ad delivery.

To address this:

To address this, consider updating your optimization goal. Shift to a more achievable conversion, such as “Adding to cart” rather than “Purchase.” Alternatively, switch your goal from conversions to link clicks. This strategy allows Facebook to track conversions while optimizing ad delivery based on user clicks, refining audience targeting.

Once your ad consistently generates engagements, you can revert to the conversion optimization goal. Easily execute this by navigating to Ads Manager, selecting the desired ad set, and choosing “Link Clicks” as the new optimization goal.

By adapting your optimization strategy based on performance and user interactions, you empower your Facebook ads to reach and resonate with your target audience effectively.

Also Read,

Capture Audience Attention With Facebook Dynamic Ads

Facebook Ads Optimization: 15 Tips For The Highest ROI

Wrapping Up

Mastering the art of ad delivery involves understanding common mistakes and their straightforward solutions. We figure out why your ads might not work as expected, from posts not being available to low ad engagement. The key is to stay vigilant and proactive.

Remember, if your ads are under review or rejected, a bit of patience and adherence to Facebook policies will go a long way. Don’t let spending limits or low budgets back your campaigns, and reset as needed. For a powerful ally in optimizing your Facebook Ads, consider leveraging ad spy tools like PowerAdSpy to gain valuable insights into your competitors’ strategies.

When it comes to optimization goals, choosing wisely is crucial; switch to more achievable conversions if needed. As you navigate the landscape of Facebook dynamic Ads, keep a keen eye on performance metrics, adjust targeting parameters when necessary, and stay flexible with optimization goals. With these insights and fixes, along with tools like PowerAdSpy, you’re equipped to turn Facebook Ads challenges into opportunities for success. Happy advertising!