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social-media-advertising

Has Social Media Advertising Reached Saturation Point In 2024?

Are you also wary of seeing advertisements all over your social media platforms? While we’ve come to terms with the fact that ads are ubiquitous and that social media companies rely on them for revenue. However, the sheer volume of adverts is what boggles the mind.  But why is this taking place? Is social media […]

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Creativity: The Secret Ingredient To Every Ad Campaign

The roots of advertising run deep.  Creative marketing is the generation and execution of communicating unique messages in an inventive way. It allows a message to remember, leading to higher brand recognition and consequently increased sales. Creativity is the secret weapon to outsmart, rather than outspend, your competition. Today, in the social media landscape, it […]

Social Media Ad Campaign : Is It Just For Traffic?

When it comes to social media ad campaign, it is the interrelated marketing efforts designed to augment brand products or services through social media platforms. In a simple context, social media ad campaigns are representative of your brand, the one that delivers your message to unlimited audiences. In this current era, brands are now centralizing […]

These Social Media Campaigns Celebrate Womanhood and How!

Women-centric social media campaigns by Nike, H&M, Whisper, and many other companies are smashing the gender norms all across the globe.