Managing Google Ads can feel like a full-time job. Constant tweaks, Google ads updates, and monitoring take up hours you don’t have. And let’s face it—manual efforts or basic automated rules can only take you so far.

Enter Google Ads scripts: your ultimate time-savers and performance boosters. These handy tools automate tedious tasks like bid adjustments, reporting, and ad testing. Even better, they’re highly customizable, meaning you can tailor them to fit your specific goals—whether it’s crafting better Google ad copy or improving campaign efficiency.

Don’t worry if scripts sound complicated. They’re easier than you think, and we’ve done the heavy lifting for you.

In this blog, we’re breaking down 14 killer Google Ads scripts you’ve probably never heard of. From optimizing budgets to improving click-through rates, these scripts will save you time and elevate your campaigns.

By the end, you’ll know exactly how to use these powerful tools to take your ads to the next level—leaving you with less hassle and more results.

In a hurry? Listen to the blog instead!

 

What Are Google Ads Scripts And Why Are They Important?

Google Ads scripts are snippets of JavaScript code designed to simplify and automate campaign management tasks. Think of them as your digital assistants, handling the repetitive processes that would otherwise eat up your time. With Google Ads scripts, you can streamline internal functions in your account, such as bid adjustments and performance tracking, or even interact with external data sources for added insights.

In simple terms, these scripts are built to make ad management easier. They can track which ads are winning or losing, automate bid changes, generate reports, and much more. The best part? They’re highly flexible. You can customize them to address your unique campaign needs, whether it’s improving ad performance or refining your strategy.

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Why Use Google Ads Scripts?

The most significant benefit is saving time. Managing PPC campaigns can be overwhelming, with endless data points to review and constant updates to implement. Google Ads scripts take over these repetitive tasks, freeing you to focus on the big picture.

But time isn’t the only thing scripts save. They also reduce the risk of missing important details. Scripts can identify underperforming keywords or spot opportunities for new ad groups—things that might slip through the cracks when you’re busy juggling other tasks.

Consistency is another major perk. Unlike humans, scripts don’t tire or make errors. Once set up, they execute their tasks with precision, ensuring your campaigns are managed efficiently and delivering accurate results. They’re like having an extra pair of eyes on your campaigns, working 24/7.

Why Are They Important?

Google Ads scripts are more than just helpful—they’re vital if you want to stay competitive. They allow you to automate time-consuming, data-heavy processes, making it easier to scale your campaigns effectively.

When your time isn’t spent on manual updates, you can focus on the creative side of advertising. Whether it’s crafting the best Google Ads copy or refining your overall strategy, scripts give you the bandwidth to innovate and optimize.

For marketers managing multiple accounts, Google Ads scripts provide clarity amid the chaos. They simplify complex reporting tasks and free up valuable time for impactful decision-making.

What Are The Components Of Google Ads Script?

Google Ads scripts are a powerful way to automate and optimize your campaigns, but understanding how they work can be tricky. Let’s break down the key components of Google Ads scripts and how to use Google Ads scripts to improve your campaigns.

1. Functions

Every Google Ads script begins with a function. This is the part that kicks off the code and tells the script where to start. It’s essential for running the script properly. A typical function will look like this:

function main() {

  // code to execute

}

The main() function is where everything begins. It’s like the starting point of your automation process.

2. Variables

Variables are where you store data values. You’ll see them marked as “var” in the script, and they allow you to access any data from your Google Ads account. The power of variables is that you can customize them based on your needs. For example, you can store data for keywords, campaigns, or ad groups.

An example of a variable would be:

var keywords = AdsApp.keywords()

Each variable should correspond to specific objects and entities in your Google Ads account.

3. Objects

Objects are the key components in your Google Ads account that you want to work with. There are four main objects in Google Ads scripts:

• AdsApp
• SpreadsheetApp
• AdsManagerApp
• UrlFetchApp

In most cases, you’ll use AdsApp because it allows you to access the most important data in your Google Ads account, like campaigns, ad groups, and keywords.

4. Entities

Within the AdsApp object, there are many entities to choose from. These entities represent various elements of your Google Ads account, such as:

• Account, Campaigns, Ad Groups, Keywords
• Labels, Ad Schedules, Budgets, Targeting

For instance, if you want to work with keywords, your script might look like this:

var keywords = AdsApp.keywords()

5. Selectors

Selectors are filters used to refine the data your script pulls. These help narrow down the data based on specific conditions. For example, you can use withCondition(), orderBy(), or withLimit() to filter and refine your data.

Here’s an example with a selector:

var keywords = AdsApp.keywords()

  .withCondition(“clicks > 50”)

  .orderBy(“Conversions DESC”)

  .withLimit(25)

Selectors are powerful because they help you find the exact data you need, whether it’s the best-performing keywords or the most relevant ad groups.

6. Methods

Methods are the commands within Google Ads scripts that tell the code what action to perform. Whether it’s getting data, setting values, or adding new elements, methods are used to perform specific tasks.

For example, you might use setBid() to adjust your bid or get() to fetch data.

7. Iterators

Iterators are what keep your script running. They allow your script to loop through data and continue executing as long as valid data is returned. The hasNext() and next() methods help you move through your data step by step.

An example of an iterator might look like this:

var keywordIterator = keywords.get();

while (keywordIterator.hasNext()) {

  var keyword = keywordIterator.next();

  // Perform an action

}

Read More:

7 Important Google Ads Updates You Need To Know

 

14 Best Google Ads Scripts Examples For 2025

Google Ads scripts are a game-changer for marketers, helping to automate repetitive tasks and streamline campaign management. With so many available, it can be hard to know where to start. Below, we’ve highlighted 14 of the best Google Ads scripts that can help improve performance, save time, and boost efficiency. Some are custom scripts we’ve created at KlientBoost, while others are top recommendations from across the industry.

1. Heat Maps Script

The Heat Maps script is an essential tool for understanding how users interact with your ads throughout the day. This script generates visual heat maps that show you the performance of your ads based on the time of day and day of the week. It helps you identify peak performance times, enabling you to adjust your bids accordingly.

2. Quality Score Tracker

Google’s Quality Score (QS) is a key metric, but it can be difficult to track. The Quality Score Tracker script monitors your QS for all keywords and helps you correlate it with impressions and clicks. It provides historical data, giving you insights on what affects your QS, allowing you to make smarter adjustments.

3. Zero Impressions Pause Script

This simple yet effective script pauses any ads running for keywords that generate zero impressions. It helps eliminate wasteful clicks and ensures your campaigns remain lean and efficient. The Zero Impressions Pause script is perfect for quickly cleaning up your account and focusing on high-performing keywords.

4. Broken URLs Report Script

Broken links can be a major issue in Google Ads campaigns. The Broken URLs Report script scans your ads for any broken links and sends a notification when it finds any issues. This ensures that you never miss a faulty URL and helps you maintain a smooth user experience.

5. N-Gram Script

The N-Gram script is incredibly useful for managing Single Keyword Ad Groups (SKAGs). It extracts one-word, two-word, and three-word strings from search queries, helping you identify negative keywords and create new SKAGs. This script simplifies the process of refining ad groups, saving you time and effort.

6. 24/7 Bidding Script

Google Ads has default bidding time periods, but sometimes they just don’t cut it. The 24/7 Bidding script allows you to customize bids based on the hour of the day. For example, you can increase your bids for keywords related to “pizza delivery” during dinner hours when demand is high. This script helps you optimize your bids in real time.

7. Link Checker Script

The Link Checker script automatically scans your Google Ads account for any broken links. Unlike other scripts, it only notifies you if broken links are found, preventing unnecessary alerts. It’s a great way to stay on top of any URL issues that could affect your campaign performance.

8. Bid Adjustment Script

Bid adjustments are crucial for optimizing your Google Ads campaigns. This script allows you to automatically increase or decrease your bids based on specific criteria like Impression Share or CPA. It saves you the time of manually adjusting bids, ensuring you stay competitive.

9. Ad Spend Report Script

Managing multiple accounts or campaigns? The Ad Spend Report script sends you regular email updates on key metrics like ad spend, conversions, and CPA. You can set it to send daily, weekly, or monthly reports, allowing you to keep track of your performance without diving into the details every day.

10. Ad Copy A/B Test Script

Running A/B tests on your ad copy is a great way to optimize performance. This custom script analyzes the results of your ad variants, automatically labeling the winners and losers. It helps you quickly identify which ads are performing best and pause those that aren’t. This is one of the best Google Ads scripts for improving ad performance over time.

11. Low CTR Ad Pausing Script

If you’re running multiple ad variants, it can be hard to keep track of performance. The Low CTR Ad Pausing script automatically pauses the lowest-performing ads in your campaign. This keeps your account clean by removing underperforming ads and focusing your budget on the best-performing variants.

12. Bid By Weather Script

Adjusting bids based on weather conditions might sound like a wild idea, but for certain industries, it works. The Bid By Weather script uses weather data from an API to trigger bid adjustments. For example, if the temperature rises, it could trigger a bid increase for campaigns related to ice cream shops. This script is useful for location-based businesses that see spikes or dips in traffic depending on weather conditions.

13. Changes in CTR Script

Tracking CTR changes is vital for ensuring your ads stay relevant. This script monitors your ads’ CTR and logs historical data in a Google Sheet. It helps you track user behavior over time, allowing you to adjust your campaigns and search terms to maintain or increase CTR.

14. Declining Ad Groups Report Script

For those managing SKAGs or large campaigns, the Declining Ad Groups Report script is invaluable. It identifies any ad groups with a declining CTR over three consecutive weeks. This script helps you catch issues early, ensuring you can quickly optimize underperforming ad groups.

By using these best Google Ads scripts, you can automate tedious tasks, optimize performance, and focus on higher-level strategies. With time-saving scripts like these, you can ensure your campaigns stay effective, efficient, and always evolving.

To take your ad research even further, consider using PowerAdSpy—an advanced ad spy tool that lets you track competitor ads and discover winning strategies to boost your campaigns. Let’s have a detailed look at this powerful tool. 

PowerAdSpy: AI-Based Ad Intelligence Software

PowerAdSpy is an advanced AI-powered ad intelligence tool that provides deep insights into competitors’ advertising strategies.  It is a comprehensive ad intelligence tool that covers 10+ social media platforms including Facebook, Instagram, YouTube, LinkedIn, Google, Pinterest, Reddit, and Quora. This ads spy tool is invaluable for businesses seeking to refine their ad approaches and develop effective campaigns.

PowerAdSpy offers a range of essential features for enhancing ad engagements:

• Extensive Ad Library: Access a vast collection of millions of ads from over 100 countries. Users can easily explore competitors’ ads and identify successful campaigns with just a few clicks.
• Ad Search: Find ads by using keywords, advertiser names, domains, or other criteria. This feature helps users locate relevant ads within their niche or industry.
• Ad Analytics: Gain comprehensive insights into ad performance, including engagement metrics such as likes, shares, and comments, along with detailed demographic data on target audiences.
• Targeting Insights: Discover the targeting options used in ads, including demographics, interests, behaviors, and placements, to enhance your targeting strategies.
• Ad Creatives: View various ad creatives, including images, videos, and copy, to analyze competitors’ messaging and design techniques.
• Bookmarking: Save and organize valuable ad insights and audience profiles with a single click. Bookmarking ads and their details aids in strategic planning and ad development.

With these features, PowerAdSpy empowers users to craft high-performing ads by leveraging detailed competitor insights and optimizing their ad strategies.

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Wrapping Up

Google Ads scripts are an essential tool for streamlining your campaigns and saving valuable time. By automating tasks like bid adjustments, ad testing, and reporting, you can focus on refining your strategy and improving performance. The 14 Google Ads scripts we’ve highlighted will help you optimize your campaigns and stay competitive. Whether you’re looking to track quality scores, manage bids, or pause underperforming ads, these scripts will take your ad management to the next level.

To further enhance your strategy, PowerAdSpy is a must-try tool for gaining deep insights into competitor ads and boosting your campaigns.

Frequently Asked Questions

Can I customize Google Ads Scripts? 

Yes! Google Ads scripts are highly customizable. You can modify them based on your unique campaign goals, whether that’s automating bid adjustments, tracking keywords, or analyzing ad performance. Customization allows you to tailor scripts to fit your specific needs.

Do I need to be a coder to use Google Ads Scripts? 

While knowledge of JavaScript can help, you don’t need to be an expert coder to use Google Ads scripts. Many scripts are pre-built, and you can simply copy and paste them into your account. Basic understanding of how scripts work will allow you to make simple edits and tweaks.

Can Google Ads Scripts work across multiple accounts? 

Yes, Google Ads scripts can be used across multiple accounts. However, you may need to adjust the script or create separate scripts for each account if you manage different campaigns or have unique goals for each one.