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video-dsp

Video DSP: The Ultimate Guide To DSP For Video Advertising

Video ads dominate digital marketing, accounting for over 80% of all internet traffic. But running successful video campaigns isn’t just about great creatives—it’s about placing them where they’ll perform best. That’s where a Video DSP (Demand-Side Platform) comes in. A Video DSP helps advertisers buy video ad inventory programmatically, ensuring better targeting, efficiency, and performance. […]

visual-ads

Visual Ads 101: How to Create and Use Them Effectively

Think of your marketing strategy as a captivating film, with visual ads as the blockbuster scenes that grab and hold the audience’s attention. We live in the bustling digital world, where every second counts, visual advertisements stand out with vibrant colors, striking graphics, and dynamic designs. They have the power to convey a brand’s message […]