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vanity-metrics

Why Vanity Metrics Are Hurting Your Real Growth?

According to a survey, 73% of marketers track social media performance using metrics like followers, likes, and impressions. But here’s the catch: many of these numbers don’t actually contribute to business growth. They’re what marketers call vanity metrics. They look great on paper but rarely offer meaningful insights. And if you’re not careful, they can […]

how-to-create-a-high-converting-landing-page

How To Create A High Converting Landing Page?

Did you know that the average landing page conversion rate across all industries is only 2.35%? Yet, the top 25% of landing pages convert at a rate of 5.31% or higher. These statistics underscore the critical importance of crafting high converting landing pages in today’s fiercely competitive digital landscape. As businesses strive to stand out […]