Facebook is one of the most powerful communication tools in the present. Businesses are continuously looking for marketing strategies on Facebook in order to be on top of their customers’ preferences. In this article, we will talk about why you should spy your competition on Facebook and also about the best spy tools.

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Why spy your competition on Facebook?

Running a business is not easy. It takes time and significant effort. If you are new, it can be overwhelming.  This is why it is a good idea to see what your competitors are doing. And we’re not speaking about stealing from them, but for learning new things that can be useful for your own business.

If you have a targeted audience, you can do a research among your competitors to see which of their posts are the most liked and shared.  Spying your competitors will lead to better Facebook posts, an increased number of customers, more likes, more visibility and more traffic for your business.

Please keep in mind that before gathering data from your competitors, your Facebook business page needs to look extraordinary. This way, your targeted audience will be interested in your products and services.

You first need to set up your Facebook business profile with essential information. You need to provide your company’s name, contact details, business hours and specific details about your domain of activity.

How to find out who the competition is

Before starting to spy on your competitors, you need to know who they are. You might know some of them, but in order to have maximum results, you will need to have information about their majority.

There are some tools that can help you in finding your competitors: Yelp, CitySearch or even Google search.

After you find the relevant competitors for your niche, you can use the best spy tools for your research. You will learn later in this article about them.

Facebook ads are one of the main features designed to help you grow your business. You can search through your competitors’ ads and get an inspiration for your own. You can see how your competitors’ ads look like, what content are they sharing through them, how they visually look etc.

For this part of your analysis, you can use Similar Web or Mix Rank.

You have gone through the first steps of your research. The Facebook business profile is set. You have the preliminary information about your competitors, including what types of ads they are using.

You are probably asking yourself now what the next step is. Well, you will now start to spy on your competitors. The question is how?

You can do a manual research, but it can be time-consuming and difficult. Your competitors may also post frequently and you will not be able to stay up to date with all their content. You may also want to get to maximum results in a short period of time.

The answers to all your concerns are the best tools to spy on competitor ads. We will talk about them next.

Facebook best spy tools

SpyFu

SpyFu provides relevant information about your most successful competitors.

You will be able to find details about every domain and place where they appeared on Google. You will be able to find all their ad variations in the past 12 years, all the keywords they are using among their ads, all their organic ranks.

With SpyFu you can improve your connections, keep your keywords ranks under control and increase your website traffic.

You can have SpyFu from $33 per month if you choose an annual plan or for $39 per month.

PowerAdSpy

We have previously talked about the importance of throwing an eye on your competitors’ ads. We all know that the world of marketing is continuously changing. Every marketing person has to be updated with the latest technology.

PowerAdSpy is probably one of the best spy tools because of its numerous features and user-friendly interface. You can spy on your competitors’ most relevant ads strategies and adapt them for your own business.

Some of AdSpy’s features are advanced search and filtering, spy on competitors, in depth-analysis (finding an advertisement with only one click) etc.

You can have your own competitor spy starting at $49 per month.

Google Keyword Planner

You might be thinking that it has nothing to do with the best spy tools because it’s too basic and everyone uses it. This might be true at some point, but Google Keyword Planner is a great place to start your research.

Using the right keywords can provide you with essential information about your competition. You never thought that there are other tools based on what Google has to offer.

Google Keyword Planner is the place where you can find average traffic for keywords, keywords and group ideas and new keyword ideas based on competitor’s URL.

Pay maximum attention to the “ad group ideas” – there can be hidden information for the long-tail keywords.

Also Read:

Is There Any Tool To Spy On Competitor’s Facebook Ads?

Conclusion

We have talked about why you should spy on your competitors and provided examples of some of the best spy tools. Nowadays is all about competition. Only the strongest ones survive. Knowing what your competitors are doing on social media and even who they are hiring is not an option, is a must. Even if you run very complexes research you don’t have to over-focus on them.

Your attention needs to go first on your targeted audience. Be familiar with what they like and what they are looking for in the online environment. Know what makes them happy and stay permanently connected to them. Your competitors will only help you know your targeted audience better. But they will not send the relevant people to you. This is your responsibility. People matter the most. And don’t forget to always share only high-quality content.