The Holiday Sale You’ve Been Waiting For! Save Big with 30% Off Monthly / 50% Off Annual Plans!
how-to-maximize-ott-video-ads-for-better-results

How To Maximize OTT Video Ads For Better Results?

The television landscape has shifted dramatically. Viewers no longer tether themselves to cable schedules or bulky set-top boxes. Instead, they stream shows and movies on smart TVs, tablets, and gaming consoles. In this new era, OTT video ads emerge as a powerful tool for brands to reach attentive audiences where they consume content. By blending […]

ott-video-ads

What Are OTT Video Ads? Benefits, Types, And Challenges

In 2025, over-the-top (OTT) video advertising is experiencing a significant surge, driven by the increasing number of cord-cutters and the widespread adoption of streaming platforms. According to BIA’s forecast, local CTV/OTT ad spending is expected to grow by 20% from 2023 to 2025, reaching $2.8 billion. This growth underscores the importance of OTT video ads […]