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playable-ads

A Complete Guide To Playable Ads

Due to the rise in mobile device usage, advertising has had to change to match both the mobile environment and the changing demographic of users.  With the increased use of ad-blocking technologies, digital publishers and advertisers must always pivot and rethink their advertising campaign methods. A recent study found that interactive advertising has three times […]

What’s A Good CTR For Facebook Ads? 8+ Expert Tips To Improve It

Facebook remains a powerhouse platform for businesses aiming to reach a wide and targeted audience. However, the effectiveness of Facebook ads isn’t just about reaching people- it’s about engaging them. Advertisers often rely on the Click-Through Rate (CTR) as a key metric to measure the success of their campaigns. But what exactly defines a good […]