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What Is An Ad Tracker And How It Delivers Better Results

Digital advertising has evolved rapidly, making it essential for businesses to track and measure their campaigns effectively. Running ads without knowing their performance is like driving without a map; you might be moving, but without a clear direction. That’s where an ad tracker comes in. It helps businesses monitor impressions, clicks, and conversions, providing real-time […]

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What Is Competitor Ads Analysis And Why Is It Important

According to Statista, Google accounted for over 83% of the global search ad revenue in 2024. With millions of businesses running ads on the platform, standing out in the Google Ads arena has become increasingly complex. Most advertisers don’t just compete for keywords—they compete for attention, relevance, and conversions. To succeed, knowing your competitors’ moves […]