Marketing is continually changing, and one of the most notable developments in recent years is the growing popularity of live video streaming marketing strategy. Companies and brands increasingly recognize live streaming as an effective way to connect with audiences, improve brand awareness, and increase sales. In this blog, we’ll dive into the newest trends in […]
Are you spending big on ads but unsure what’s actually working? You’re not alone. With so many platforms—TV, social media, search, and more—it’s tough to know which ones drive real results. That’s where media mix modeling (MMM) comes in. MMM in marketing helps you see the big picture. It shows how each channel impacts sales, […]
Marketing teams are stuck in a paradox. On one side, brand builders craft emotional stories to win hearts. On the other, performance marketers chase clicks and conversions. Both sides claim to drive growth, yet CEOs aren’t convinced—83% expect marketing to deliver results, but only 20% of marketers can confidently prove their brand campaigns work. This […]
“It’s not just great content that drives success—it’s how well you promote it.” Marketing success isn’t just about great ideas. Instead, it is about execution, agility, and the right technology. Digital transformation is reshaping the way marketers and advertisers operate, but keeping up isn’t easy. Outdated systems, fragmented data, and inefficient workflows make it harder […]
Throwing money at ads doesn’t guarantee success. Some campaigns drive sales and build brands, while others flop. The secret? Choosing the right advertising model that fits your business. A well-planned advertising business model does more than just promote—it connects you with the right audience, boosts revenue, and gives you an edge over competitors. But with […]
