Billions of people use search engines and social media daily to explore, research, and buy products and services. This behavior creates a unique opportunity for businesses to connect with their audience through targeted advertising. Two powerful advertising methods paid social media advertising and paid search advertising help brands reach potential customers, but they operate in […]
Marketing is continually changing, and one of the most notable developments in recent years is the growing popularity of live video streaming marketing strategy. Companies and brands increasingly recognize live streaming as an effective way to connect with audiences, improve brand awareness, and increase sales. In this blog, we’ll dive into the newest trends in […]
Are you spending big on ads but unsure what’s actually working? You’re not alone. With so many platforms—TV, social media, search, and more—it’s tough to know which ones drive real results. That’s where media mix modeling (MMM) comes in. MMM in marketing helps you see the big picture. It shows how each channel impacts sales, […]
Marketing teams are stuck in a paradox. On one side, brand builders craft emotional stories to win hearts. On the other, performance marketers chase clicks and conversions. Both sides claim to drive growth, yet CEOs aren’t convinced—83% expect marketing to deliver results, but only 20% of marketers can confidently prove their brand campaigns work. This […]
“It’s not just great content that drives success—it’s how well you promote it.” Marketing success isn’t just about great ideas. Instead, it is about execution, agility, and the right technology. Digital transformation is reshaping the way marketers and advertisers operate, but keeping up isn’t easy. Outdated systems, fragmented data, and inefficient workflows make it harder […]
