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How To Create An Ad Monetization Strategy?

You are scrolling your phone and using other apps only just for watching reels and scrolling and passing time or checking updates. Have you ever observed why on your phone some of the ads pop up and come between your videos or reels or in between some YouTube videos or in some apps?  Let me […]

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How To Identify & Target The Right Types Of Audiences In 2025

Here’s a hard truth: You can have the best content, the most brilliant design, and a flawless product, but if it’s not reaching the right types of audiences, none of it will stick. That’s where target audience categories come in. Most marketers think they know their audience. But assumptions don’t drive conversions; real insights do. […]

Dynamic Creative: The Ultimate Guide to Scaling Ads on Paid Social

Standing out in the digital advertising landscape has become an increasingly difficult task. With so many ads vying for attention, it’s easy for your message to get lost in the noise. The challenge? Stopping the scroll. As attention spans shorten and competition intensifies, advertisers are looking for innovative solutions to capture their audience’s attention. That’s […]

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Live Video Streaming Marketing: Trends & Strategies

Marketing is continually changing, and one of the most notable developments in recent years is the growing popularity of live video streaming marketing strategy. Companies and brands increasingly recognize live streaming as an effective way to connect with audiences, improve brand awareness, and increase sales. In this blog, we’ll dive into the newest trends in […]

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Why Marketers Should Embrace AI Market Research Tools?

With growing competition and evolving consumer behavior, leveraging AI market research has become a game-changer for modern marketers. Earlier, marketers had to spend countless hours diving into spreadsheets, conducting surveys, and manually analyzing data to understand their target audience and market trends. This process was not only time-consuming but also limited how much work they […]