Are you having trouble driving clicks and traffic to your business website? If your answer is yes, then one of the reasons could be a low Click-Through Rate(CTR). You won’t get traffic if people don’t click on your link when it appears in organic search results, such as on Google. It decreases sales and leads, […]
Facebook automated ads have become a game changer in today’s digital marketing world. These ads seek to streamline the advertising process, making it more accessible to businesses of all sizes. Facebook’s ad automation was designed for professionals with extensive skill levels. It is easy to use and completes several laborious activities that would take hours […]
In today’s world, standing out in the crowd can be tough for any business. But here’s a secret weapon: video for branding. It’s not just a fad, it’s become absolutely essential. Why? Well, think about it: nearly 9 out of 10 professionals agree that video is the king of content. And when over 7 out […]
The importance of data-driven decisions in social media marketing cannot be overstated. The ability to make successful marketing decisions increases with the amount of audience data we have. AB testing social media is one of the ways of identifying the audience information as it tests what type of social media posts and advertising get the […]
In recent years, the Google Performance Max campaign has become increasingly important. It was introduced in 2021 and has since sparked both positive and negative reactions from advertisers. However, with the powerful use of AI and machine learning, ignoring PMax is no longer an option. Even those who prefer traditional PPC methods can see its […]
