Ad fraud has cost the industry a jaw-dropping $100 billion by 2023. This alarming figure marks a dramatic increase from the $35 billion lost in 2018, reflecting an exponential growth that poses a significant threat to advertisers worldwide. As digital marketing grows, fraudulent activities become more sophisticated and common. It makes it crucial for marketers […]
A good click through rate (CTR) is the golden ticket every marketer has been looking to boost their business growth. A good CTR means your message is delivered home to your audience—it is relevant, compelling, and action-provoking. It is the key to transforming content from being lost in the crowd to grabbing attention, getting shared, […]
Advertising plays a pivotal role in a business’s marketing strategy. Once you’ve invested in ads, assessing their effectiveness is vital. By measuring your ad performance, you can identify what’s succeeding and what areas need improvement. Analyzing ad performance provides valuable insights into customer behavior, helps optimize budget allocation, and ultimately enhances return on investment (ROI). […]
Luxury is all about the details, isn’t it? Whether it’s the feel of a high-quality fabric or the ambiance of a boutique, every little thing contributes to the overall experience. But have you ever stopped to think about how significant color is in all of this? That’s what we’re here to explore in this blog. […]
Did you know for every $1 spent on google ads, that businesses make an average of $2 in revenue? That’s the power of paid search intelligence. But what if you could take that effectiveness to the next level? Here comes the paid intelligence tool. These tools don’t just help you find the right keywords; they […]
