Let’s get one thing straight: You don’t need deep pockets to run impactful business advertising campaigns. Many small business owners assume that visibility requires flashy billboards or pricey social media ads, but the truth is, that creativity and strategy often outperform big budgets. Whether a coffee shop owner or a freelance designer, there are countless […]
Marketing is continually changing, and one of the most notable developments in recent years is the growing popularity of live video streaming marketing strategy. Companies and brands increasingly recognize live streaming as an effective way to connect with audiences, improve brand awareness, and increase sales. In this blog, we’ll dive into the newest trends in […]
With growing competition and evolving consumer behavior, leveraging AI market research has become a game-changer for modern marketers. Earlier, marketers had to spend countless hours diving into spreadsheets, conducting surveys, and manually analyzing data to understand their target audience and market trends. This process was not only time-consuming but also limited how much work they […]
Are you spending big on ads but unsure what’s actually working? You’re not alone. With so many platforms—TV, social media, search, and more—it’s tough to know which ones drive real results. That’s where media mix modeling (MMM) comes in. MMM in marketing helps you see the big picture. It shows how each channel impacts sales, […]
If you are running an offline business, it means you have a good understanding of marketing. But when it comes to online store advertising, the rules change. An online store allows you to reach a wider range of potential customers and offer a more streamlined shopping experience. Still, simply placing your products online won’t ensure […]
