In 2025, over-the-top (OTT) video advertising is experiencing a significant surge, driven by the increasing number of cord-cutters and the widespread adoption of streaming platforms. According to BIA’s forecast, local CTV/OTT ad spending is expected to grow by 20% from 2023 to 2025, reaching $2.8 billion. This growth underscores the importance of OTT video ads […]
Video ads dominate digital marketing, accounting for over 80% of all internet traffic. But running successful video campaigns isn’t just about great creatives—it’s about placing them where they’ll perform best. That’s where a Video DSP (Demand-Side Platform) comes in. A Video DSP helps advertisers buy video ad inventory programmatically, ensuring better targeting, efficiency, and performance. […]
Facebook isn’t just surviving in 2025—it’s still driving results. Even with new platforms in the spotlight, Facebook ads continue to be a go-to for brands that want real ROI. But here’s the big question: Do Facebook ads work in 2025? Or better yet, are Facebook ads worth it now? Let’s be real. With so many […]
Why is your paid search budget burning fast but bringing low returns? If that sounds familiar, you’re not alone. Many marketers pour money into paid search campaigns but struggle to see meaningful results. The clicks come in, but conversions stay flat. That’s frustrating—and costly. Optimizing your paid search isn’t just about tweaking bids. It’s about […]
This post explores the art and science of advertising in retail settings through carefully planned and executed campaigns. The discussion begins with an engaging introduction, drawing you into a world where a well-crafted message transforms curiosity into purchase decisions. Using practical strategies and innovative tools, this guide provides clear steps to improve your campaigns and […]
