Are you spending big on ads but unsure what’s actually working? You’re not alone. With so many platforms—TV, social media, search, and more—it’s tough to know which ones drive real results. That’s where media mix modeling (MMM) comes in. MMM in marketing helps you see the big picture. It shows how each channel impacts sales, […]
If you are running an offline business, it means you have a good understanding of marketing. But when it comes to online store advertising, the rules change. An online store allows you to reach a wider range of potential customers and offer a more streamlined shopping experience. Still, simply placing your products online won’t ensure […]
“It’s not just great content that drives success—it’s how well you promote it.” Marketing success isn’t just about great ideas. Instead, it is about execution, agility, and the right technology. Digital transformation is reshaping the way marketers and advertisers operate, but keeping up isn’t easy. Outdated systems, fragmented data, and inefficient workflows make it harder […]
Throwing money at ads doesn’t guarantee success. Some campaigns drive sales and build brands, while others flop. The secret? Choosing the right advertising model that fits your business. A well-planned advertising business model does more than just promote—it connects you with the right audience, boosts revenue, and gives you an edge over competitors. But with […]
Just imagine running a business where every customer magically finds you, engages and buys—all in one place. Sounds like a dream, right? But in reality, customers are everywhere. If you rely on just one platform, you’re missing out. That’s where cross channel marketing campaigns come in. They let you connect with your audience across multiple […]
