Here’s a hard truth: You can have the best content, the most brilliant design, and a flawless product, but if it’s not reaching the right types of audiences, none of it will stick. That’s where target audience categories come in. Most marketers think they know their audience. But assumptions don’t drive conversions; real insights do. […]
Standing out in the digital advertising landscape has become an increasingly difficult task. With so many ads vying for attention, it’s easy for your message to get lost in the noise. The challenge? Stopping the scroll. As attention spans shorten and competition intensifies, advertisers are looking for innovative solutions to capture their audience’s attention. That’s […]
The television landscape has shifted dramatically. Viewers no longer tether themselves to cable schedules or bulky set-top boxes. Instead, they stream shows and movies on smart TVs, tablets, and gaming consoles. In this new era, OTT video ads emerge as a powerful tool for brands to reach attentive audiences where they consume content. By blending […]
In 2025, over-the-top (OTT) video advertising is experiencing a significant surge, driven by the increasing number of cord-cutters and the widespread adoption of streaming platforms. According to BIA’s forecast, local CTV/OTT ad spending is expected to grow by 20% from 2023 to 2025, reaching $2.8 billion. This growth underscores the importance of OTT video ads […]
Video ads dominate digital marketing, accounting for over 80% of all internet traffic. But running successful video campaigns isn’t just about great creatives—it’s about placing them where they’ll perform best. That’s where a Video DSP (Demand-Side Platform) comes in. A Video DSP helps advertisers buy video ad inventory programmatically, ensuring better targeting, efficiency, and performance. […]
