Microsoft Audience Network: All You Need To Know

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Microsoft Audience Network: All You Need To Know

Ever felt lost trying to make your ads work online? Say hello to the game-changer: Microsoft Audience Network. It’s not just another advertising platform; it’s your secret weapon in the battle of achieving consumer attention. In today’s crowded digital landscape, getting your message across and achieving the audience’s attention can feel like finding a needle in a haystack.

But worry not! This blog has got your cover. It has covered all the essential aspects you want to discover. No more wasted ad spend or missed opportunities from now. Whether it’s on their favorite websites, apps, or even across devices, MSAN ensures your message resonates loud and clear.

So, let’s explore!

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What Is Microsoft Audience Network?

The Microsoft Audience Network (MSAN) is a platform for digital advertising offered by Microsoft. It allows advertisers to display their ads across a network of Microsoft properties and partner websites.It leverages Microsoft’s extensive user data and advanced targeting capabilities to help advertisers connect with their target audiences more effectively.

At its core, MSAN allows advertisers to display ads to relevant users based on their interests, demographics, behaviors, and other targeting criteria. This targeting is made possible through Microsoft’s wealth of user data, which includes search and browsing history, demographics, and other relevant insights.

One of the key features of Microsoft Audience Network is its integration with Microsoft Advertising, formerly known as Bing Ads. This integration allows advertisers to manage their campaigns seamlessly across search and display channels, maximizing their reach and impact.

Furthermore, it provides different types of ads like text, images, and videos, allowing advertisers to choose how they want to show their messages to their target audience.

What Sets MSAN Apart From FB Ads?


MSAN boasts a broader reach, surpassing FB ads with over 700 million monthly users engaging with Microsoft products. Nearly every computer user relies on Microsoft products unless they opt for Linux.

Another advantage MSAN holds over FB is its market share. While GDN dominates (with 88.28% market share), the Microsoft audience network steadily secures second place, showing growth over the past three years. FB ads, meanwhile, claim a smaller portion due to a limited audience network.

How Does MSAN Differ From GDN?

You can understand the difference MSAN and GDN from the points mentioned below.

Alternative Advertising Options:

While Google Display Network (GDN) remains popular among advertisers, exploring alternative options can be advantageous. Sometimes, diverging from the mainstream can yield superior results.

Target Audience Differences:

Google targets a broad demographic spanning all age groups. Targeting younger demographics on Google might pose challenges due to its broad audience.

MSAN Demographics:

MSAN primarily attracts urban and rural youth aged 16 and above.
Often, Microsoft audience network users are students or young professionals focused on career development.

Effectiveness Considerations:

Depending on your product, MSAN might offer more effectiveness in reaching your target audience. Cost-per-click (CPC) tends to be lower on MSAN compared to GDN, making it favorable for advertisers with limited budgets. The cost of advertising on MSN boasts a higher click-through rate (CTR) due to reduced competition, ensuring better visibility at a lower cost.

Affordable and Fruitful Alternative:

For advertisers seeking cost-effective alternatives to GDN or Facebook Ads, MSAN presents a viable option.

Why Choose MSAN?

There are numerous compelling reasons to incorporate MSAN into your advertising strategy. This network offers advantages over other platforms, some of which may surprise you. Let’s delve into the pros and cons.

Pros of Using Microsoft Audience Network:

Increased High-Quality Clicks
Broad Reach to the Target Audience
Prosperous Demographics
Affordable Cost-Per-Click (CPC)
Targeting using LinkedIn Data
Customizable Metrics Tailored to Your Needs

Where Should You Use MSAN?


Your suitability for MSAN depends on factors like your target audience, business model, and objectives.

Here are some scenarios where MSAN shines:

Startups with Budget Constraints: MSAN offers an economical and efficient means to connect with your audience without significant financial investment.

Businesses Targeting Students or Young Professionals: Given the Microsoft audience network’s demographic focus, it’s an excellent choice for businesses catering to this segment.

B2C Companies with Limited Budgets: For businesses operating under financial constraints, MSAN provides a cost-effective avenue to reach their audience.

Businesses Targeting Specific LinkedIn Groups: MSAN’s capability to target specific LinkedIn groups makes it invaluable for reaching highly engaged audiences tailored to your niche.

How to Begin with MSAN?(Create Your First Campaign)

Getting started with MSAN is a straightforward process, even if you’re new to advertising platforms. MSAN offers a user-friendly interface and excellent customer support, making it accessible for beginners. Let’s walk through the steps together.

Set Your Campaign Budget:

Choose a campaign name and set a daily budget (Microsoft often recommends starting at $20).
Select bid optimization preferences: Enhanced msn pay per click advertising adjusts bids for higher conversion rates, while Maximize Clicks prioritizes clicks.

Select Your Campaign Target:

Determine where you want your msn ads to appear and define your target audience.
Choose between advertising in all available countries and regions or specific locations.
Specify whether your ads should be shown to people physically in the target location or those browsing related content.

Create Ad Groups:

Define Microsoft audience network keywords relevant to your campaign and conduct thorough research to ensure effectiveness.
Estimate keyword performance compared to other campaigns.
Utilize Microsoft’s tools for keyword suggestions based on website traffic and successful campaigns.

Design Your Ad:

Microsoft offers suggestions based on your keywords for headline and description creation.
Customize your ad as needed, or start from scratch to personalize your message.
Use the Ad Strength tool to evaluate your ad’s performance and
adjust it for better results.

Account Setup:

Create your msn advertising account by providing essential information such as legal business details and purpose (personal or agency).

Once you’ve completed these steps, you’re ready to launch your campaign. Remember to keep your ad concise and user-friendly.

6 Strategies for a Successful Campaign

As you plan to launch your campaign and achieve your goals, consider these strategies to maximize your success. As Microsoft audience network evolves, maintaining focus and implementing growth-oriented strategies becomes crucial for success.

Begin with a Generous Budget:

While Microsoft suggests starting bids at $20, consider increasing your budget initially to outpace competition, particularly in the campaign’s early stages.

Optimize Audience Size:

Experiment with audience size to ensure you’re reaching an optimal volume. Start broad to gauge interest, then refine your targeting based on performance metrics.

Choose Your Platforms Wisely:

Select the platforms where your ads will appear strategically. Focus on ad spy tools channels like PowerAdSpy that align best with your target audience and campaign objectives rather than spreading resources across all Microsoft platforms.

Avoid Tweaking Your Campaign Early On:

Resist the urge to alter your campaign within the first seven days. Allow the algorithm time to analyze data and optimize results without interruption.

Conduct Thorough Keyword Research:

Before launching your Microsoft audience network campaign, invest time in researching keywords. Explore competitor keywords and bid on those with proven conversion rates to enhance your campaign’s effectiveness.

Embrace Simplicity in Your Messaging

Keep your ad content concise and engaging. Aim to deliver your message clearly and succinctly to captivate your audience’s attention without overwhelming them with excessive information.

By integrating these strategies into your campaign approach, you can confidently navigate the intricacies of MSAN and enhance your likelihood of attaining your desired results. Remember, success often lies in implementing these tips strategically according to your campaign goals.

Nowadays, marketers and brands are investing in Bing ad spy tools like PowerAdSpy to understand and gain a competitive edge in the market. Now, without any further delay, let’s know more the tool.

PowerAdSpy: Advanced Ad Intelligence Tool


PowerAdSpy is a powerful ad intelligence tool designed for digital marketers, particularly those involved in social media advertising. It allows users to monitor and analyze advertisements across various platforms, providing valuable insights into competitors’ strategies and trends in the advertising landscape. Here are some of its key features:

Ad Monitoring: PowerAdSpy continuously monitors ads on popular social media platforms and Microsoft audience networks such as Facebook, Instagram, YouTube, and Google Display Network. Users can access a vast database of ads to stay updated on the latest trends and strategies.

Ad Filtering: This tool offers advanced filtering options, enabling users to narrow down search results based on criteria such as ad type, engagement metrics, date range, and more. It helps users find relevant ads tailored to their specific needs and interests.

Ad Analysis: PowerAdSpy provides an in-depth analysis of ads, including key metrics such as engagement rate, ad reach, likes, comments, shares, and more. Users can track the performance of ads over time and identify successful strategies to replicate in their campaigns.

Ad Insights: This tool offers valuable insights into Microsoft audience network ad creatives, copywriting techniques, targeting strategies, and landing pages used by competitors. PowerAdSpy helps users better understand what their target audience likes and connects with. It empowers them to fine-tune their campaigns accordingly.

Ad Tracking: PowerAdSpy enables users to track competitors’ ads and monitor changes in their advertising strategies over time. Users can receive alerts and notifications whenever new ad launches or existing ads are modified, allowing them to stay one step ahead of the competition.

The Bottom Line

MSAN is a powerful tool for advertisers who want to advertise online effectively. It helps them reach a lot of people and target specific groups easily. The data and technology helps advertisers to create ads that really catch people’s attention and make them want to engage.

Moreover, staying ahead in the competitive landscape is essential. Utilizing cutting-edge software like PowerAdSpy for ad spying provides invaluable insights into competitors’ strategies, enabling advertisers to refine their campaigns for optimal performance.

In the dynamic world of digital advertising, Microsoft audience network stands out as a versatile platform that empowers advertisers to drive meaningful connections and achieve their advertising goals. As businesses keep exploring the online world, using MSAN’s features can help them succeed in connecting with their target audiences and keeping them interested.