Over 50% of TikTok users say they discover new products through the platform—and not just from brands, but from creators and everyday users. That statistic alone explains why TikTok Spark Ads are becoming a go-to strategy for brands aiming to connect authentically with their audience. Spark Ads let brands promote organic TikTok posts as ads. […]
If you’re investing time and resources into building your brand online, it’s essential to know how to track social media metrics. Tracking the right metrics not only shows whether your content is performing well, but it also helps you make smarter marketing decisions. Improve engagement and maximize ROI across platforms like Instagram, Facebook, LinkedIn, and […]
TikTok has grown beyond just dance trends and viral challenges. It’s become a serious player in the world of digital marketing. With over a billion active users and some of the highest engagement rates across social media, it’s where brands are now focusing their ad budgets to win attention and conversions. But creating a TikTok […]
If you’ve ever wondered, “How many responsive search ads can you have in Google Ads?” you’re not alone. As Google continues to push automation and machine learning in advertising, responsive search ads (RSAs) have become a key part of every marketer’s strategy. But with new ad formats come new rules, and understanding those limits is […]
Standing out on TikTok can feel like threading a needle. Trends shift at lightning speed, attention spans are fleeting, and every scroll is one chance to make an impact. That’s why the TikTok Ads Library plays a starring role for savvy marketers. This free, public hub lays out live ads, performance snapshots, and audience details—all in one […]
