If you’ve ever wondered, “How many responsive search ads can you have in Google Ads?” you’re not alone. As Google continues to push automation and machine learning in advertising, responsive search ads (RSAs) have become a key part of every marketer’s strategy. But with new ad formats come new rules, and understanding those limits is […]
Standing out on TikTok can feel like threading a needle. Trends shift at lightning speed, attention spans are fleeting, and every scroll is one chance to make an impact. That’s why the TikTok Ads Library plays a starring role for savvy marketers. This free, public hub lays out live ads, performance snapshots, and audience details—all in one […]
The tourism industry is booming, and travelers are searching to discover their next ultimate vacation destination. As a result, tourist authorities and businesses alike are competing to bring in as many travelers as they can. In today’s competitive market, just posting your vacation ads or accommodation online does not serve. With so many appealing alternatives […]
According to a survey, 73% of marketers track social media performance using metrics like followers, likes, and impressions. But here’s the catch: many of these numbers don’t actually contribute to business growth. They’re what marketers call vanity metrics. They look great on paper but rarely offer meaningful insights. And if you’re not careful, they can […]
Are you spending big on ads but unsure what’s actually working? You’re not alone. With so many platforms—TV, social media, search, and more—it’s tough to know which ones drive real results. That’s where media mix modeling (MMM) comes in. MMM in marketing helps you see the big picture. It shows how each channel impacts sales, […]
