A thorough understanding of campaign goals is essential for organizations of all sizes and industries. In today’s extremely competitive world, establishing specific marketing objectives is critical when every dollar invested must generate results. For instance, a small startup launching a social media campaign to boost brand awareness or a seasoned corporation aiming to penetrate a […]
As they say, a good ROAS is 3x for e-commerce, 4-6x for B2B, and often 7-10x for campaigns when you have executed it well. We all know that ROAS stands tall as a crucial metric, guiding businesses towards optimal allocation of resources and maximizing profitability in the dynamic world of digital marketing. ROAS encapsulates the […]
Are you struggling to decide between ABO and CBO Facebook advertising campaigns? You’re not alone. With a lot of options available, it can be challenging to determine which ad budget strategy is best suited for your needs. In this blog, we’ll break down the differences between ABO (Ad Set Budget Optimization) and CBO (Campaign Budget […]
The importance of data-driven decisions in social media marketing cannot be overstated. The ability to make successful marketing decisions increases with the amount of audience data we have. AB testing social media is one of the ways of identifying the audience information as it tests what type of social media posts and advertising get the […]
If your Facebook Ads are not meeting expectations, rest assured you are not alone. Find out why they are not working. It is no less than a puzzle. In this blog, we will tackle the common reasons behind Ad delivery and spill the beans on how to fix them. You do not need complicated digital […]
