Are you having trouble driving clicks and traffic to your business website? If your answer is yes, then one of the reasons could be a low Click-Through Rate(CTR). You won’t get traffic if people don’t click on your link when it appears in organic search results, such as on Google. It decreases sales and leads, […]
Imagine you’re casually scrolling through your favorite social media platform, immersed in a delightful mix of funny cat videos and engaging lifestyle content. Then, out of the blue, a video ad seamlessly integrates into your feed, capturing your attention without warning. These are known as instream ads. These ads have become the spotlight, transforming the […]
Have you ever wondered how businesses grab your attention? Well, there are two key players in this game: Inbound vs Outbound marketing. Imagine this: You’re scrolling through your favorite social media platform, and suddenly you come across a product that- seems to know exactly what you need. Or, picture yourself receiving an email that sparks […]
The importance of data-driven decisions in social media marketing cannot be overstated. The ability to make successful marketing decisions increases with the amount of audience data we have. AB testing social media is one of the ways of identifying the audience information as it tests what type of social media posts and advertising get the […]
Ever thought about how your favorite brands become so cool? Well, it’s like magic powered by two superheroes: marketing and advertising. They’re like the two sides of a coin, different but super connected. In the business world, understanding the difference between marketing vs advertising is like holding the key to unlocking the secrets of successful […]
