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b2b-social-media-strategy

9 B2B Social Media Strategies That Work For Any Industry

Social media has emerged as a powerhouse for businesses seeking to connect, engage, and foster relationships. While often associated with B2C marketing, the role of social media in B2B companies is becoming increasingly vital. In this blog post, we’ll explore B2B social media strategy, exploring why it’s so valuable, highlighting strategies that can be applied […]

cpm-bid

Decode CPM Bid Metrics: How To Optimize The Campaign

Have you ever wondered how online ads manage to pop up exactly where you’re browsing? It’s like they’re reading your mind, right? Well, the truth is, there’s a method to this digital madness, and it’s called CPM bid. But what exactly is CPM bidding, and how does it work? Imagine you’re a teenager running a […]

What Is Brand Vs. Performance Marketing: A Complete Comparison

In a competitive business, companies seeking a digital edge prioritize digital marketing, where brand vs. performance marketing is the central approach. While both aim at business growth, they significantly differ in methods and objectives. Brand marketing and performance marketing represent distinct strategies for promoting products or services, each with unique goals, tactics, and metrics. This […]

youtube-ads-measurement

What You Need To Know: YouTube Ads Measurement Demystified

Have you ever thought about why ads are so important? Companies use ads to get people interested in their products. But how do they know if their ads are working? That’s where ads measurement comes in! It’s like a special ability for businesses. It helps them understand if their ads are effective or not. Imagine […]

How to Effectively Target Local Ads for Your Business?

Making your business stand out in your neighborhood is simpler than you think! This blog will guide you through the basics of target local ads without the jargon. We’ll explore easy ways to connect with folks nearby using ads that speak directly to them. It’s like talking to a friend but for your business. You’ll […]