Friendship Day has become an opportunity for brands to connect with their audience in real time. These are no longer just about sharing a generic post with a “Happy Friendship Day” caption. Brands now use this day to tell stories and engage in conversations, all through creative social media marketing. In this blog, we have […]
TikTok isn’t just for dance challenges anymore. In 2025, it’s a powerhouse for product discovery, brand visibility, and high-performing paid campaigns. With 39% of TikTok users purchasing products they found on the platform, skipping out on TikTok ads could cost your brand big—both in revenue and relevance. Whether you’re just beginning or looking to sharpen […]
If you are still thinking about what makes book ads successful in 2025, you are already a few steps behind. The truth is, spending on Facebook or Amazon ads without a clear strategy is the fastest way to burn your budget and wonder why your book is not moving. In 2025, everything has changed, and […]
Your click-through rates (CTR) might be dropping, your cost-per-click (CPC) going up, and conversions starting to decline. If this sounds familiar, you’re likely experiencing ad fatigue, a common yet frustrating challenge for digital marketers. Regardless of whether you’re running ads on Facebook, Google, or Instagram, showing the same ad to the same audience too often […]
The new Facebook update isn’t just a routine tweak; it’s a complete shift toward a smarter, more immersive, and business-friendly platform for users. The streamlined interface and personalized features make the experience more intuitive and engaging. For brands and marketers, the advanced ad targeting tools, enhanced Creator Studio functionalities, and AI-driven insights offer a powerful […]
