When starting an ad campaign, what do you think about the most? Don’t you want more exposure for your ads so that more people can view them? However, advertising is more than just showing a product or service to potential customers. Behind every successful ad, there is a lot of research to understand the interests […]
Have you ever found yourself humming a jingle or chuckling at a scene from an ad long after you’ve seen it? It’s funny how those little moments can pop into your head when you least expect them. If you’ve been scrolling through social media or catching up on your favourite shows, you might have stumbled […]
Luxury advertising is far more than just a marketing tactic; it’s an art form that speaks to status, emotion, and aspiration. Unlike mass-market promotions, which focus on price or features, luxury advertising communicates exclusivity, craftsmanship, and heritage. Luxury brands rely on this unique communication style to position themselves as more than just products; they sell […]
Lately, if you haven’t been getting many returns with your Facebook advertising, then you are not alone. Many of the advertisers are facing this issue. But how to solve that? That’s simple —by tracking the traffic coming to your website from your Facebook campaigns. Now, you want to track the performance of your ads with […]
You’re spending money on ads, getting clicks, maybe even some sales, but you’re not really sure if you’re making money or just breaking even. I’ve been there, and it’s frustrating as hell. That’s exactly why understanding the ROAS formula changed everything for me, and it’ll do the same for you. Running ads without tracking ROAS is […]
