Did you know that the average landing page conversion rate across all industries is only 2.35%? Yet, the top 25% of landing pages convert at a rate of 5.31% or higher. These statistics underscore the critical importance of crafting high converting landing pages in today’s fiercely competitive digital landscape. As businesses strive to stand out […]
Ever found yourself endlessly scrolling through YouTube, only to be drawn to specific videos while others barely catch your eye. It’s a common frustration among creators, but fear not – there’s a solution: YouTube AB testing. These tests tweak things like video thumbnails, titles, or even the first few seconds of a video to see […]
As they say, a good ROAS is 3x for e-commerce, 4-6x for B2B, and often 7-10x for campaigns when you have executed it well. We all know that ROAS stands tall as a crucial metric, guiding businesses towards optimal allocation of resources and maximizing profitability in the dynamic world of digital marketing. ROAS encapsulates the […]
‘Winning isn’t everything; it’s the only thing’ In sports, it’s not just about winning on the field. It’s also about getting people’s attention while they watch. When we watch games, we see a lot of sports ads. They make watching even more fun. There are ads for things like Nike’ s ad technique for shoes […]
“Success in bidding lies not just in the bid itself, but in the strategy behind it.” Having the right Bid strategy is quite crucial when you have decided to invest in an online advertising auction for your PPC campaigning. Whether you overspend or underspend at pay-per-click bidding, you won’t get the desired results for your […]
