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Overlay-Ads

A Quick Marketers Guide To YouTube Overlay Ads

Overlay ads are incredibly frustrating for users, often interrupting the browsing experience and driving them away from your site. As a website owner or marketer, you need to strike a balance between monetization and user experience. When you use these ads correctly, they are a powerful tool to capture attention without causing disengagement. In this […]

linkedin-ad-types

The Complete Guide To LinkedIn Ad Types In 2024

The LinkedIn platform is a powerful tool for professionals and businesses alike. With its targeted approach and expansive reach within the business community, LinkedIn ads have become a cornerstone for achieving specific marketing objectives. Understanding the diverse range of LinkedIn ad types available are crucial for crafting campaigns that resonate with your audience and drive […]

facebook ad algorithm

How Does Facebook Ad Algorithm Work? 5+ Tips To Optimize

Facebook has been an advertising powerhouse for a long time, enabling businesses to reach billions of potential customers with precision and efficiency. Central to this capability is the Facebook ad algorithm, a sophisticated system that determines which ads are shown to which users. As you know, Facebook’s algorithm looks at lots of data, like how […]

bid-cap-vs-cost-cap

Bid Cap Vs Cost Cap: Which One Is Better For Marketers?

A balance between cost efficiency and performance is daunting in this ever-evolving digital advertising landscape. Marketers constantly strive to optimize their campaigns, ensuring that every dollar spent yields the highest possible return on investment (ROI). Two pivotal strategies in this optimization process are Bid Cap and Cost Cap. These are integral tools in ad spend […]

mobile-ad-intelligence

All You Need To Know About Mobile Ad Intelligence

In the crowded and competitive mobile market, it’s easy for your advertising efforts to get lost in the noise. How can you ensure the right audience sees your ads and achieves the desired results? It is a challenge faced by many businesses today. The answer lies in mobile ad intelligence. Mobile advertisement intelligence involves leveraging […]