According to a survey, 73% of marketers track social media performance using metrics like followers, likes, and impressions. But here’s the catch: many of these numbers don’t actually contribute to business growth. They’re what marketers call vanity metrics. They look great on paper but rarely offer meaningful insights. And if you’re not careful, they can […]
Static image advertising commands 47% of global display ad spending, proving that sometimes the simplest solutions deliver the most consistent results. While flashy, dynamic ads grab headlines, smart marketers know static ads often provide better ROI for specific campaign goals. But how do you maximize their potential in today’s fragmented digital landscape? In this guide, […]
The global jewelry market is booming, with revenue expected to hit $310.9 billion in 2024, and 25.7% of sales coming from online channels. If you’re selling jewelry, whether luxury pieces or affordable fashion accessories, you need jewelry ads that work. Not just flashy visuals or catchy headlines, but ads that truly stand out, connect with […]
In 2025, over-the-top (OTT) video advertising is experiencing a significant surge, driven by the increasing number of cord-cutters and the widespread adoption of streaming platforms. According to BIA’s forecast, local CTV/OTT ad spending is expected to grow by 20% from 2023 to 2025, reaching $2.8 billion. This growth underscores the importance of OTT video ads […]
Video ads dominate digital marketing, accounting for over 80% of all internet traffic. But running successful video campaigns isn’t just about great creatives—it’s about placing them where they’ll perform best. That’s where a Video DSP (Demand-Side Platform) comes in. A Video DSP helps advertisers buy video ad inventory programmatically, ensuring better targeting, efficiency, and performance. […]
