Over 50% of TikTok users say they discover new products through the platform—and not just from brands, but from creators and everyday users. That statistic alone explains why TikTok Spark Ads are becoming a go-to strategy for brands aiming to connect authentically with their audience. Spark Ads let brands promote organic TikTok posts as ads. […]
In 2024, Alphabet—Google’s parent company—reported total revenue of $350 billion, with approximately 75% of that, or around $262 billion, coming from advertising, underlining the continued importance and scale of Google Ads in the digital marketing ecosystem. But how do you know if your campaigns are actually performing well? That’s where understanding Google Ads benchmarks becomes […]
Short-form video has exploded in popularity, with Instagram Reels now pulling in over 200 billion plays daily. For advertisers, this isn’t just a trend — it’s a golden opportunity. Ads on Reels let brands blend in seamlessly with content users already enjoy, helping them tell visual stories that inform, entertain, and convert. If you’re still […]
According to a survey, 73% of marketers track social media performance using metrics like followers, likes, and impressions. But here’s the catch: many of these numbers don’t actually contribute to business growth. They’re what marketers call vanity metrics. They look great on paper but rarely offer meaningful insights. And if you’re not careful, they can […]
Static image advertising commands 47% of global display ad spending, proving that sometimes the simplest solutions deliver the most consistent results. While flashy, dynamic ads grab headlines, smart marketers know static ads often provide better ROI for specific campaign goals. But how do you maximize their potential in today’s fragmented digital landscape? In this guide, […]
