The global jewelry market is booming, with revenue expected to hit $310.9 billion in 2024, and 25.7% of sales coming from online channels. If you’re selling jewelry, whether luxury pieces or affordable fashion accessories, you need jewelry ads that work. Not just flashy visuals or catchy headlines, but ads that truly stand out, connect with […]
In 2025, over-the-top (OTT) video advertising is experiencing a significant surge, driven by the increasing number of cord-cutters and the widespread adoption of streaming platforms. According to BIA’s forecast, local CTV/OTT ad spending is expected to grow by 20% from 2023 to 2025, reaching $2.8 billion. This growth underscores the importance of OTT video ads […]
Video ads dominate digital marketing, accounting for over 80% of all internet traffic. But running successful video campaigns isn’t just about great creatives—it’s about placing them where they’ll perform best. That’s where a Video DSP (Demand-Side Platform) comes in. A Video DSP helps advertisers buy video ad inventory programmatically, ensuring better targeting, efficiency, and performance. […]
Did you know that 60% of marketers struggle to differentiate between reach and impressions? If you’ve ever stared at your analytics dashboard wondering why these social media metrics don’t match, you’re not alone. Understanding the difference between reach vs impressions can transform how you measure ad performance and optimize campaigns. This guide breaks down everything […]
Instagram Stories disappear after 24 hours, but their impact doesn’t have to. If you’ve ever checked your Instagram Insights and wondered, “What does forward mean on Instagram Story?”—you’re not alone. This metric, along with others like the next story, taps back, and exits, reveals how viewers engage with your content. Understanding these signals can help […]
