The LayMan’s Guide To Facebook Slideshow Ads

Video advertising is becoming more and more prominent with time. Users of all the social media platforms are embracing it with open arms. However, the Facebook audience is the most considerable out of all. 

Facebook video ads have gained momentum from the last few years. As a result, video advertising has become a substantial element for business marketing in recent times. 

With the increased streaming of video ads, there was a point in time when small advertisers struggled a lot, as the creation of video ads usually requires a lot of resources. Therefore, Facebook launched slideshow ads to deliver the complete liberty to small advertisers, so that they create adverts similar to video ads without investing extra money. 

Slideshow adverts utilize 5X fewer data as compared to all the other file formats present on the platform. Resultantly, people who could get restrained from your business due to slow internet speed can know about your services and give you a chance to make the most out of it. 

So, do you want to know why Facebook slideshow ads are different? So, read right away!

How Facebook Slideshow Ads Are Different? 

Facebook slideshow ads consist of visual aspects in the content with special effects, colorful background, and sound. They also make use of different text styles for storytelling. 

These Facebook ads are remarkably simple to design compared to other forms of advertisements. In this, you can practice your own images, or use free stock pictures available for the ad creation process. 

Additionally, with the help of slideshow adverts, you can generate an impact on audience similar to video ads without spending a lot of resources.

So, do they really work? The best answer to it, Yes!

Being said that, I want to warn you! Don’t expect great results from Facebook slideshow ads, if you’re not capable to back-up them with effective marketing strategy. 

Facebook slideshow adverts not only bring your business services to the limelight but also persuade people to think about your brand in a substantial manner. By using these kinds of ads, you can easily give a tough fight to your competitors and outshine amongst the regular text-based adverts. 

As the name suggests, slideshow ads give inside out view to users regarding your products and brands. They can visualize your brand in real-time without depending only on static images. 

Also Read: Best Approaches You Can Make To Run A Successful Facebook Like Campaign

Top Practices To Enhance Your Business Marketing With Facebook Slideshow Ads- 

So, I hope that after reading this blog up till now, you would have become little acquainted with the fundamentals about slideshow ads. Isn’t it? 

Now, we’re heading towards the awesome practices to enhance your business marketing with Facebook Slideshow advertising. So, please bear with me!

1. Go For Text Overlaying:

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Text overlaying is another best tactic you can use to make your slideshow stand above your competitors. It is simply a method, which allows you to superimpose elements of your video ad over one another. 

As a result, your ads will consist of the actual video data as well as the overlaying text. Point to mention, overlaying features can be of different sizes, especially when it comes to text style. 

Try it out and observe whether it’s working for your video streaming or not. 

2. Keep Up The Brand Messaging:

A unique brand image can make and break your marketing game. So, brand messaging is something you shouldn’t overlook. Try to do branding on the pictures of your advert.  So, people can align with your brand message thoroughly and understand what you really want to offer them. 

3. Make Use Of Colorful Images: 

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According to observations of Facebook advertisers, slideshow adverts with bright and bold images results in increased engagement. 

You should prefer using bright color elements in your ads by keeping the background white. As slideshow ads with this combination reportedly have surpassed all the other aesthetics. 

Here’s an example of Facebook slideshow carousel advert. The white background with light brown color makes the slideshow looks even better and gives a complete overview of the brand persona.  

4. Reuse Existing Content: 

As we all understand, always coming up with new ideas for video content is daunting and also eats out a lot of time. Although, if you prefer repurposing your old content in a new light, then this can become less tricky for you. However, make sure that both of your content remains different texturally. So, people don’t find it the same or repetitive. 

5. Try Different Things:

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It’s quite evident that competition is emerging day-by-day when it comes to Facebook advertising. Right! So, you can’t expect the most desired outcomes by playing safe all the time. 

Experimenting is the key to explore more and more with Facebook ads. And for that you need to try different elements in your advertisements, so come up with something exceptional all the time. 

Poweradspy is one of the leading Facebook ad intelligence platform which helps you to grab access to millions of latest and successful ads gathered from over 15+ countries. This tool has got a huge expanding database. You can take inspiration from ads and can analyze different tactics which marketers are using.

To know more about Poweradspy, check out its features and head towards for trial now!

Try Poweradspy Now

6. Storyboarding Is Must: 

As we all know, effective advertising is very much about storytelling. Your ads must resonate a chord with your audience. Else, they’re of no worth!

Before going for the final creation process of ads, you should have a clear visualization regarding the idea you want to portray. 

While planning a complete strategy for your ads, as an advertiser, it’s very critical to put yourself in the shoes of viewers. So, understand whether the vision behind your ads will make a sense to them or not. 

You should sit with your team, brainstorm, and develop a storyboard about ideas that can make your storytelling substantial and compelling enough. So that grab the attention of the audience in one glance. 

Storyboarding is nothing but the creation of graphic illustrations to portray the complete plan regarding the video. It’s the most prominent pre-production process, as it clearly shows how the storytelling of a video will flow and looks as a whole. 

There are several storyboarding tools available in the market. Some of them are available in physical version and some in digital format. You can take the help of the below-highlighted tools to get started with storyboarding like a pro-

  1. Studiobinder.
  2. PowerProduction Software.
  3. Storyboarder.
  4. Canva.
  5. Powerpoint. 
  6. Notebook.
  7. Chalkboard.
  8. Post-Its.
  9. Paper.
  10. Google Slides.

Using these tools, you can create sketches and templates for your video script in no time. Some of them are also available for free, while some are paid tools. 

Digital storyboarding tools are suitable for organizations, which have substations in remote areas. So, video planning can easily be implemented via by sharing digital storyboards. 

Also Read : 21 Quirky Facebook Ads Targeting Ideas You Can Use

How To Develop Facebook Slideshow Ads Step By Step? 

Creating Facebook slideshow adverts is very simple. However, before proceeding further, must look after the following guidelines sincerely-

  • Use high-quality images only. The dimension of your images should be minimum 1280 x 720 pixels and also have a consistent aspect ratio (16:9, 1:1 or 4:5). In case, if your preferred images are of different dimensions, then the template for slideshow automatically get cropped down to the ratio of 1:1. 
  • If you’re going to use music in the slideshow ad, then you should have legal rights for it. Either by purchasing the copyrights or licensing the song. Don’t assume that you can use any song in your ads if you have purchased it. Learn everything about the copyright laws before putting up any element in the Facebook slideshow adverts.  
  • Prefer using MP4 or MOV video files. 

Follow These Steps To Create The Facebook Slideshow Ads- 

Step 1: Visit the Facebook Ads Manager

Step 2: Tap on the “Create” option.

Step 3: Pick the right objective out of the given alternatives. The objective you choose must go with the platform for which you are creating slideshow adverts such as Instagram and all. 

Step 4: Add on details about your target audience, budget, scheduling, and hit the “Continue” button.

Step 5: Under the Format section, choose Single image or video

Step 6: Under the Media section, choose Video/ Slideshow

Step 7: Select “Create slideshow” and tap on Continue to proceed with the process further.

Step 8: Choose the “Add Photos” alternative to upload three to a maximum of ten images and choose “Add video” if you want to upload a video. 

Following this, you have to update some features for your slideshow ad such as-

Aspect Ratio-

Set the aspect ratio for your slideshow to square (1:1), rectangle (16:9) or vertical (4:5), or it gets fixed according to the first image of the slideshow. 

Transition-

Here, you will be given two options to choose from- None or Fade for customizing the theme at the time when one slide moves to another. 

Image duration-

Image duration of the slideshow decides how long each image of your advert display at the screen. It can’t be longer than 15 seconds and can change according to the number of slides your ad possesses as in total. Next, click “Create Slideshow”. 

Step 9: After this, Facebook Ads Manager will process the slideshow. It can take more or less two minutes. You get notified when the process gets finished. 

Step 10: Select the thumbnail for your Facebook slideshow ads, which displays on Instagram and Facebook when people first see them. 

Step 11: Lastly, add headline, text, call-to-action, and all the other required information to complete the process and hit the “Confirm” button. 

Optional Settings- 

These are some of the setting options, which you can use if you want to add extra elements in your Facebook slideshow ads. 

  • Select the “Edit Photo” option to change the text positioning, font size, and style in the slideshow. Also, you can add a caption to your ad by choosing this option. Hit the “Save” button after this. 
  • Select “Music” to upload a song track for your Facebook slideshow ads. In case, if you don’t have any particular music to add, then you can choose anyone from the available songs in the tool. Slideshow supports audio file formats like OGG, MP3, FLAC, M4A, and WAV. 
  • There’s an option called “Upload Your Own”, by selecting this you can add captions in your slideshow advert in different languages. To do this, you have to upload a SubRip (.srt) file along with it. Make sure to save every SubRip file in a format: filename.[two-letter language code]_[two-letter country code].srt. 

It was the complete stepwise process to create Facebook slideshow adverts. As a beginner, these steps can help you immensely to create your first slideshow ad. 

Up To You- 

Facebook slideshow adverts definitely worth a try, as they are the best alternative for video advertising. Not to mention, implementation of slideshow adverts is cheaper in comparison to regular video ads.  

With time, more and more of Facebook and Instagram advertisers are tending towards slideshow ads to make maximum benefits for their business marketing. 

So, next time, you don’t have to feel anxious concerning delivering compelling video content to your users, as slideshow adverts are there to help you out. You can create them with simple and effective advertising practices. 

Do you guys know some more practical and approachable tactics regarding Facebook slideshow adverts? If yes, then feel free to share them with us by commenting in the section below. 

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